Your 6-Step Plan For Press Release Placement

There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.

That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead:

1. Focus on a handful of your "dream publications." For me, I'd like to get into Fortune Small Business, Entrepreneur magazine and the Wall Street Journal. When picking your publications, think of your target audience. What do they read and why do they read it?

2. Pick the section you'd like to appear in. You never know, but chances are you won't appear on the cover of the publication in your first attempt at placement, instead, focus on sidebars, resource listings and short news sections. Almost all print pubs have them. Look at it as the waiting room for bigger and better stories on the unique products and/or services you offer.

3. Find out who the editor is. Once you have your section, find out who's in charge of it. You'll need the person's name, e-mail address and the most important element of successfully getting placed in the publication . . .

4. Learn what the editor needs. The number one thing you'll need to know about the editors you're targeting is the kind of information they want to publish in their sections. There are two ways to do that: You could ask, but then that could open up a can of worms if the editor doesn't want to get calls - and most don't. Or, you could compare a few back issues of the publication to find out what they've published in the past.

5. Create the pitch. You'll want to start your pitch by stating your understanding of the editor's needs. Then list - in clear bullet points - how your news fits his or her requirements. Note: Always leave your phone number in the text of the pitch e-mail to give the editor easy access to you - and your story.

6. Repeat steps 1 through 5 until you get a response. Sound tedious? Maybe. But at least the time you spend on this will reap much better results than sending one release out to thousands of editors - right along with other business people hungry for coverage.

Bottom line: It's about building relationships with editors. And the only way to build a relationship is to find the need and fill it - consistently and considerately.

Asset management journal guide

Diligently managed assets of a business organization can make a lot of difference in its profit percentages. Judicious control over all tangible and intangible assets of a company makes sure that there are no leaking funds in the organization and all assets are utilized at maximum capacity. An inefficient management of resources and incorrect information about the objects in a commercial establishment may lead to drainage of finances and in turn adversely affect company’s performance.


Realizing the importance of asset management in any company’s performance has led to newer advanced strategies in this field of trade. Entire business management consists of host of issues comprising of cost management, capital budgeting, expense accounting, financial planning and reporting and many other similar topics. Asset management constitutes a large percentage of managing concerns in an organization. Apart from administering tangible goods, raw materials, finished products, vehicles, buildings and many other such items modern businesses also need to manage their intellectual assets.


Asset management is a comprehensive term and usually requires professional handling of the situation. There are many commercial asset-managing firms that offer services for administering various resources of the company. Many software are presently available in market that enable efficient managing of a companies assets. Traditional asset management meant dealing mostly with fixed assets in their every stage of life cycle. Entire infrastructure related to factory establishment comes under asset management. 


Monitoring the whereabouts of assets, ensuring the availability of all resources required in an industry whether easily available or scarce is an integral part of managing assets for that company. Finalizing purchasing requests, valuation, depreciation, asset receipts, maintenance, warranties, user data and other related physical attributes of an asset form a major role of an asset manager.


Optimal judgment about methodology applied for managing assets of different enterprises differs according to their unique characteristics. No one procedure that has been successful for one concern can guarantee similar affluent results for another enterprise with different objectives.


Professional asset managers are also required to fix emergency problems arising due to unanticipated reduction in production capacity or a major break down in plants machinery, etc. the training received by them during their learning and skills learnt through experience facilitates a asset manager to handle every job diligently. Regular maintenance of assets ensures an adequate potential of asset manager while, recovering quickly from unpredicted adverse situation test the actual capability of asset management in a company.

The asset manager is liable to provide information about vast enquires related to it. The actual cost at procurement, vendor’s details, the department and the particular team that is using it, the physical location, depreciation and any other data related should always be available at any point of time. All this helps in efficient running of a business enterprise. Decisions as when new machinery needs to be purchased or the firm could carry on with just repairing old machinery and judgment about whether the concern should buy an asset or should lease it depends on information provided by the asset manger of the company.